Harrix Group – We Do Marketing

Case Study

Digital, Design, Live

ToDate is a same-day dating app, designed to move users away from the app and meet in person. It matches activities dependent on what users like, for example bike rides, dinner dates etc.

The Brief

To increase app awareness via launching their social media profiles and driving app downloads via paid social advertising. We paired this with an on-street activation based in high footfall areas in London.

Our Solution


We began work with ToDate back in January 2023, with the aim to launch their brand organically on social media paired with traffic ads driving their target audience to download and use the app on a regular basis.

Along with a structured content strategy that showcased people using the app and going on dates, we paired this with an on-street activation getting users to download the app in person in exchange for a love heart. The ambassadors were in branded clothing and located outside high footfall areas.


We increased their social media followers by 5,000 on Instagram, and 1,500 on TikTok with app downloads being 10,000+.