Harrix Group – We Do Marketing

Case Study


Penelope’s is the Amano Group’s signature restaurant inside their Covent Garden hotel, offering a fusion of Middle-Eastern and Spanish cuisine.

The Brief

The Amano Group wanted to use paid social ads to drive bookings and walk-ins for their restaurant Penelope’s, and rooftop terrace at their new hotel in Covent Garden, London.

Our Solution


We used various campaigns on Meta to drive bookings and walk-ins for both Penelope’s and their rooftop terrace. Through targeting multiple interested based, lookalike and custom audiences - bespoke to each campaign - we ensured the right audience was seeing the right offer. This improved conversion and quality of traffic to the landing page where guests could then book.


Following the launch of our campaigns, Penelope’s saw an increase in bookings and walks-ins across each of the offers we promoted in our adverts. Month on month, we improved results and helped to increase revenue by looking at key metrics to optimise future campaigns. A highlight of this project was selling out both Penelope’s and the rooftop’s New Years Eve events two weeks before the big day.