Harrix Group – We Do Marketing

Case Study


The Global Performing Arts Alliance is the ultimate hub for performing arts enthusiasts.

Explore and experience the magic of dance and singing like never before with our UK Masterclasses and worldwide competitions.

From UAE, to New York, to Ireland, Newcastle and Bournemouth, we have something for every performer.

Our alliance connects you with top artists and thrilling opportunities to explore new cultures and showcase your talent on international stages.

The Brief

We were tasked with creating a new website for the Global Performing Arts Alliance; ensuring it’s easy to book onto events and competitions, whilst the branding remains relevant to the theatre and dance world.

Our Solution


We created social media channels, and began to target students and dancers who would be interested in purchasing tickets to workshops, and booking onto competitions across the world.


On the website, we had to ensure all categories of the competitions were included; focusing particularly on 'Dance for The Dang', which is an individual entry competition for each age category (Juniors, Intermediates & Seniors only).


The result is a website that perfectly portrays the Global Performing Arts Alliance vision, making it easy for users to book onto competitions and talks by industry professionals. Take a look at the website here.