Harrix Group – We Do Marketing

Case Study

Digital, Design

The Dang is a pre-vocational and professional training company for the performing arts, with a reputation for delivering high-quality training worldwide.

The Brief

They approached our digital marketing agency seeking a comprehensive solution to increase their online presence, improve their brand image, and attract more students and teachers to their programs. Our team conducted a thorough analysis of The Dang’s online presence, including their website, social media accounts, and previous digital marketing campaigns. We identified several areas for improvement, but we were eager to get to work and help The Dang achieve their goals!

Our Solution

Digital

We developed a social media strategy for The Dang that focused on engaging with potential students and teachers and promoting their fantastic programs! Our team created a regular schedule of posts on Facebook, Instagram, and Twitter, highlighting student courses, teacher programs, faculty expertise, and upcoming events. We wanted to make sure that anyone who stumbled upon The Dang's social media accounts would be excited to learn more about what they have to offer.

In addition to our regular posts, we designed and implemented a paid advertising campaign on Facebook and Instagram. We targeted potential students and teachers based on their interests, demographics, and location to make sure that the right people saw our ads.

Design

Our team of experts developed a modern, user-friendly website that effectively showcased The Dang's programs. We took into consideration the latest design trends and user experience best practices to ensure that the website not only looked great but was easy to navigate for potential students.

In addition, we included a shop where students could purchase courses and gym merchandising clothes. We made sure that the shop was easy to use, secure, and integrated seamlessly with the rest of the website.

The Dang's website resulted in a professional and user-friendly online presence that accurately reflected the company's values and offerings.

Results

We’re thrilled to report that our digital marketing solution had a significant impact on The Dang’s online presence and student enrollment. Our social media strategy was a huge success, increasing brand awareness and engagement, and resulting in more interactions with potential students and teachers. By creating and scheduling regular posts on Facebook, Instagram, and Twitter, we were able to highlight The Dang’s fantastic programs, student courses, teacher programs, faculty expertise, and upcoming events.

In addition, our paid advertising campaigns on Facebook and Instagram generated high-quality leads, by targeting potential students and teachers based on their interests, demographics, and location, and we were able to ensure that our ads were reaching the right people.

Overall, our digital marketing solution helped The Dang establish a strong online presence, improve their brand image, and attract more students and teachers than ever before. This increased revenue provided exciting growth opportunities for the business. We’re so proud to have been a part of The Dang’s success story.