Harrix Group – We Do Marketing

Case Study


Dan Cammish is a British racing driver who currently competes in the British Touring Car Championship for Napa Racing.

The Brief

Four years ago, we arranged a sponsorship deal with Dan Cammish and our client TSE Power. The objective was to enhance brand visibility and forge a strategic partnership between Dan and TSE.

Our Solution


We helped with Dan Cammish’s brand identity by creating a line of branded merchandise. We also facilitated a partnership between Dan and TSE Power, leveraging shared values and creating a collaboration between motorsports and sustainable energy solutions. The partnership was further highlighted at the 2022 Facilities Show, where Dan was present at the TSE Power stand, allowing attendees to race against him on a simulator.


The sponsorship helped to elevate Dan’s brand visibility to new audiences, such as followers of TSE Power, and the branded merchandise contributed to additional revenue streams. TSE is clearly displayed on Dan’s helmet and uniform, and many track days have taken place since the partnership begain!