Harrix Group – We Do Marketing

Case Study


Boxxer is the fastest growing boxing promotional company in the UK. Their focus is to bring inclusivity, innovation and entertainment to one of the oldest sports in the world.

The Brief

In September 2021, Boxxer signed a contract with Sky Sports to promote a series of fights around the UK at iconic sports arenas and venues across the UK.

Our Solution


Boxxer engaged with our Paid Social team to be their exclusive digital events marketer to promote the Boxxer brand and drive ticket sales for every fight at the arenas across the UK. 

To achieve our objectives with Paid Social we devised and executed a strategy utilising Brand Awareness, Engagement, Traffic and Conversion campaigns across Meta, LinkedIn and X. 


This approach resulted in multiple sold out events and thousands of ticket sales for fights, some of which featured Amir Khan, Kell Brook, Chris Eubank Jnr and Richard Riakporhe.