The Brief
The BBTA approached us seeking a redesign of their website that would reflect the vitality and creativity of the industry and increase engagement with their audience. The BBTA previous website was outdated and failed to capture the vibrancy and creativity of the theatre industry. To address this issue, the BBTA sought a modern, user-friendly, and visually appealing website that would showcase the talent and achievements of black performers and creatives. Additionally, call to actions for event participation and highlighting important dates were crucial components of the redesign.
Our Solution
Design
Our team worked closely with the BBTA to develop a website that would meet and exceed their expectations. We began by conducting extensive research to understand the BBTA target audience and their preferences. From there, we designed a modern, minimalist, user-friendly, and visually appealing website that effectively showcased the talent and achievements of black performers and creatives. Taking inspiration from magazine layouts, we gave prominence to event images. We made sure to include call to actions for event participation and highlighted important dates to make sure visitors never miss out on anything exciting!
To further enhance user experience, we implemented intuitive navigation and organised the content in a logical and easy-to-follow manner.
Results
The BBTA website redesign had a significant impact on their online presence and engagement with their audience. The new website beautifully captured the vibrancy and creativity of the theatre industry, while also highlighting the incredible talent and achievements of black performers and creatives. Our team developed a modern, user-friendly website that accurately reflects the BBTA values and mission. The intuitive navigation and dynamic design have helped the BBTA establish a stronger online presence and increase engagement with its community.
Overall, the website redesign helped the BBTA to establish a stronger online presence, improve its brand image, and increase engagement with its audience.
