Amazon Fresh, the grocery arm of Amazon with physical stores, approached us in early June 2022 to enquire about a promotional campaign consisting of leafleting staff and a door to door delivery campaign for their 17 new London stores. Each store was to have 5 days of street promotion, as well as a door to door campaign targeting 30,000 homes in the surrounding area. The campaign was to run over a 1 week period and 560,000 leaflets were distributed.
The results were absolutely amazing with 1 store reporting that footfall had increased by 30%. The campaign was so successful that Amazon Fresh extended the campaign by a further week. We have since run another major on-street promotional campaign targeting students during the Freshers period with a student based offer, outside 72 London Halls of Residence. We all look forward to our ongoing successful partnership with Amazon Fresh in 2023.