The Brief
To increase visibility of their Budget Bike Battle and generate additional ticket sales, helping manage their merchandise stall and check in guests.
Our Solution
Digital
Using conversion campaigns to drive purchases for their merchandise and tour tickets. We used a combination of custom and lookalike audiences to target customers with geo located ads to each of the 10 cities on tour. We also drove awareness through posting daily videos on their TikTok channel, and behind the scenes content.
Live
Using highly engaged staff, we managed to check in over 400 attendees every evening during the 2 week tour. The staff also managed the merchandise stall throughout the evening, including selling out of some items.
Results
We achieved over 2,000 followers within 3 months on TikTok, with 82,000 video views. The conversion campaign for the merch had a ROAS of 8.9x and the campaign for the ticket sales had a return on ad spend of 5.7x. We also had a dozen influencers at each city.
We generated a 50% increase in merchandise sales over each day. Our staff managed to check in attendees quickly and efficiently over the two week period.
