To increase visibility of their Budget Bike Battle and generate additional ticket sales, helping manage their merchandise stall and check in guests.
We achieved over 2,000 followers within 3 months on TikTok, with 82,000 video views. The conversion campaign for the merch had a ROAS of 8.9x and the campaign for the ticket sales had a return on ad spend of 5.7x. We also had a dozen influencers at each city.
We generated a 50% increase in merchandise sales over each day. Our staff managed to check in attendees quickly and efficiently over the two week period.